Tuesday, March 24, 2009

I wrote the title page for a website called Abletown.

This is how it went...



This is for the creatives.


For those who strive to make something from nothing - from blank screens and CMYK, to covers of magazines; from blank film and digital prints, to landscapes hanging in national galleries; from uncomfortable silence to beautiful melody; from blank paper to scribbles, then poetry. This is for those who rely on the ordinary to inspire the extraordinary. This is for their work and for what they believe – as well as for everything else in between.

This realises why a tired eye glares at a printer that’s run out of ink. It realises the frustration for a voice that goes hoarse in the middle of a verse. It realises the patience for that perfect shot and the disappointment thereafter for the price of a print. It realises that writers get writer's.........and just can’t find the words. It realises the worry that the work might not be best, and that it cannot be judged on the basis of a test. It realises when “realises” is being overused.

This understands the frustration and feeling of doubt, but also understands that there’s passion throughout. It’s passion that controls our thin thread of sanity and sets us apart. Without creativity the world would be flat. It would be black and white and Times New Roman; accounts, stats and the horizon much closer. It needs the graffiti and open-mike nights; it needs the tattoos and outer box in sight. It needs your pen and your pad, your mouse and your thumb. It needs your lens and your trigger, your guitar and your drum. It needs the world to see what you do. So put up your dukes, it’s your turn to prove.

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